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The all-important difference between brand voice and tone
- Feb 22, 2019
- By Skippy
- In Communications & Reputation
- Comments Off on The all-important difference between brand voice and tone
The fact that establishing a “brand voice” is seen by most companies as a valuable investment and essential part of their brand strategy is brilliant. It means companies are starting to understand the value in moving beyond functional copy, to injecting some brand personality into their content and marketing…
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How to create an editorial strategy & guidelines for your B2B blog
- Sep 18, 2017
- By Skippy
- In Content Strategy
- 0 Comments
Most B2B businesses recognise that a strong business blog can play an important part in inbound marketing. In fact, a study by Hubspot found that B2B companies who blog regularly generate two-thirds (67%) more sales leads than companies who don’t. They also generate 94% more inbound links. This isn’t too…
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Four Types of Brand Credibility and How to Leverage Them
- Aug 27, 2017
- By Skippy
- In Communications & Reputation
- 0 Comments
Without credibility, no amount of marketing or advertising is going to work. It really is as simple as that. If this wasn’t the case, the flashing pop-ups saying “free cash, no catch” would have us all rushing to the website to submit our personal details. It may seem like a…